Linking eye-tracking technologies with the physical retail sector – a comprehensive study and recommendations for a market approach

This study evaluates the value of Eyeware’s eye tracking technology for commercialization in the retail industry. Combining theoretical frameworks of technology adoption with first-hand feedback from retail experts and end-consumers, findings suggest that Eyeware’s technology has value for retailers that understand the need for innovating, that have sufficient resources and whose needs fit with Eyeware’s solution. To increase the market entry’s success, it is recommended that the company engages in some kind of partnership or joint venture, as well as finds a way to avoid legal constrictions regarding data privacy, among other recommendations

Characterisation of microbial attack on archaeological bone

As part of an EU funded project to investigate the factors influencing bone preservation in the archaeological record, more than 250 bones from 41 archaeological sites in five countries spanning four climatic regions were studied for diagenetic alteration. Sites were selected to cover a range of environmental conditions and archaeological contexts. Microscopic and physical (mercury intrusion porosimetry) analyses of these bones revealed that the majority (68%) had suffered microbial attack. Furthermore, significant differences were found between animal and human bone in both the state of preservation and the type of microbial attack present. These differences in preservation might result from differences in early taphonomy of the bones. © 2003 Elsevier Science Ltd. All rights reserved